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I’m happy to announce that Atlas is an approved ad tracking provider on Facebook.
This means that advertisers who use Atlas can independently track the delivery and measure the performance of the ads they place on Facebook.
Specifically, Atlas advertisers can measure impressions, clicks, and user interactions on Facebook ads, alongside the rest of their media campaigns. Atlas advertisers can now even track through to conversion on the advertiser’s webpages.
Atlas advertisers will continue to enjoy the same the measurement capabilities they’ve come to expect from Atlas across the rest of the publisher spectrum: unique reach, average frequency, day part, conversion attribution, and other advanced analyses.
Taking advantage of the program is simple: Atlas clients can simply submit Atlas tracking tags along with their creative to Facebook during trafficking. For more information please contact your Atlas account representative.
This is just another way that Microsoft Advertising is helping our advertising customers unlock the value of online media. Stay tuned for more!
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This is great news, folks -- congrats!
Which user interactions get tracked?
Also, I'm curious to hear if anyone is using Atlas to track clicks and actions on organic links? Seems like a nice way to make Atlas attribution even more holistic.
Does this include views or just clicks?
Anonymous1 : Thanks! User interactions on display ads are not yet available on Facebook. These could include things like Rich Media interaction, etc. Facebook does not officially support 3rd party tracking on their organic links, so we're not sure who is doing this currently.
Anonymous2: Facebook tracking includes both views and clicks, wherever technically permitted by Facebook.
Thanks for reading!
Will post-impression metrics be measured?
How do I submit Atlas tracking tags along with my creative to Facebook? I can't find a way to do that in either Ad Manager or Power Editor.
If by post-impression metrics you mean conversion data, or extended data captured through conversions (i.e. revenue, metrics, orderIDs, etc.), then yes. You can track the impressions and clicks tracked by Atlas through to conversion.
To submit tracking tags to Facebook, reach out to your Facebook contact. They offer a variety of ways to submit tracking and creative, and they're best suited to advise. Thanks!