Atlas Blog

We’re happy to report that Atlas is now officially part of Facebook! After we announced that Microsoft reached a definitive agreement for Facebook to buy the Atlas business, the Atlas team had the opportunity to meet with customers and partners...

By now, you might’ve heard the news that Facebook and Microsoft have announced a definitive agreement for Facebook to buy the Atlas business. If you haven’t heard, you can read more on Facebook’s blog here , and read more from Microsoft...

Day and Night A new dawn is trying to break in the world of online banner advertising. That dawn will bring a bright light of transparency for advertisers when the new types of ad verification finally become a reality. But a stubborn cloak of darkness...

You’ve heard the popular saying a million times; if you want it done faster and better, do it yourself. That’s why we’re elated to introduce you to an Excel Macro we’ve been using for years, but just now polished it up nice and...

Pop quiz: What do the following iconic buildings have in common with Atlas Client Center? You can now learn in the native languages spoken in and around these amazing wonders of the modern world: Atlas Media Console learning has gone global....

In our previous post Atlas Gets Social , we discussed the benefits of harnessing social display as a new measurable channel, providing unprecedented insights into Facebook’s reach, overlap, and synergy as well as its place in attribution. These...

Social networking continues to capture an increasing share of online users’ time, redefining how people interact with their personal social circles and brands in both online and offline environments. Facebook leads as the driving force behind this...

Digital advertising measurement has undergone a renaissance in recent years with growing adoption of alternative models of attribution beyond the Last Ad standard. To many marketers, it is a fallacy that the last engagement prior to conversion should...

Advertisers have long acknowledged that messaging resonates differently across regions, and often put great care into how and where their inventory is served. For example, offers and promotions may be localized to specific countries, states and DMAs....

I’m happy to announce that Atlas is an approved ad tracking provider on Facebook. This means that advertisers who use Atlas can independently track the delivery and measure the performance of the ads they place on Facebook. Specifically, Atlas...