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adCenter Analytics - How To Get Started!

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adCenter Analytics - How To Get Started!

Mel Carson - MSFT
Mon, Mar 31 2008 4:59 PM
  • Comments 10
 
adCenter Analytics is a free web analytics tool that helps you easily understand web site user engagement and online marketing campaign performance.
 

microsoft-adcenter-analytics-1

You can track audience behaviour from click to conversion, segment data by age and gender or simply run a report to see how many visitors have accessed your site, where they came from and what content they looked at.

You can be up and running with adCenter Analytics is just Four Simple Steps!

Step 1 – Register

adCenter Analytics is in Beta at present and access is by invitation only. To be considered for participation please complete the invitation request at:
 
Step 2 – Sign Up

Once your invitation request has been processed, you will receive an e-mail with an invite code similar to the code below:

“7a9c466e-0f67-4a4a-b9af-029af-02b0ea4e2611”

Follow the prompts in the e-mail, and sign into adCenter. If you do not have an adCenter account, you will be able to create one in a few simple steps. Once you have signed in you will be directed to the Analytics welcome page and prompted to enter the invite code. Enter the code and click “Next.”
 
Step 3 – Create a Profile

Click on the Analytics tab at the top of the page and you will see two icons: Profiles & Users

 microsoft-adcenter-analytics-started-1

Click on the Profiles icon to add the URL of the site you want to track with adCenter analytics. To add a Profile, click on the Add New Profile button.
 

microsoft-adcenter-analytics-started-2

In the profile name box, type a display name to identify the web site or blog you are tracking, the domain or web site address, and select a time zone. If appropriate, check the “Automatically adjust for daylight savings changes” box and click “Save”. If you are manually inserting the tracking script onto your web pages then check that radio button and click "Save."
 
 

adcenter-analytics-777

 
You can automatically insert the script using our wizard. Check back for a post on that on Thursday...
 
Step 4 – Adding the Tracking Code to your web site

You will be prompted to add a small piece of Javascript code to every page of your website that you want to track. You’ll need to copy and paste the code snippet just before the </body> tag in your site’s HTML.
 

microsoft-adcenter-analytics-started-4


Once your site goes live with the new analytics code added, Microsoft adCenter Analytics will begin collecting data within a few hours!
 
On Thursday, Olivier Dabrowski from our product team in Dublin will be showing you how to auto-tag your site, making it even easier to get up and running with adCenter Analytics!
 
Cheers
 
Mel - adCenter Community Team
getting started

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Comments
  • Florian Pihs
    Tue, Apr 1 2008 5:10 AM

    Thanks Mel for the intro. Is the beta test limited to the US or will you allow beta testing in other regions (e.g. China as well). I would love trying AdCenter Analytics for some of the Microsoft projects we are working on.

  • Darrin Wood - MSFT
    Tue, Apr 1 2008 5:37 PM

    Hi Florian  -

    Registrations from outside the United States are currently being accepted via the registration form: advertising.microsoft.com/.../adcenter-analytics-registration.

    Please note that support is only available in US English.

    Thanks for your interest in adCenter Analytics!

    -D

  • Pau
    Wed, Apr 2 2008 6:56 PM

    Hi! Does adCenter Analytics work with Blogger blogs? I've installed the code in my template but I keep getting a message telling me that I need to confirm that the code is actually implemented. Or maybe should I wait 24hs for the reports to show up?

    Thanks in advance

    Pau

  • Mel Carson - MSFT
    Fri, Apr 4 2008 2:53 PM

    Hi Pau

    The code will work with blogs. Is it before the end of the </body> tag? Check the "LED" is green for that profile when you log in. If you still see no data contact support and they will help you out.

    Cheers Mel

  • imorrish
    Fri, Apr 4 2008 11:02 PM

    Slight correction. "adCenter Analytics is a free web analytics tool"

    If you don't have an active AddCenter account, it costs you $5 to use Analytics (Google Analytics is free).

  • Mel Carson - MSFT
    Sat, Apr 5 2008 8:48 AM

    @imorrish - We actually did away with the $5 sign up fee at the last Beta refresh Ian- It's now 100% free!

  • manoj989
    Tue, Apr 8 2008 2:35 PM

    Hi,

    my adcenter ID is manoj989. I am not able to log-in. i was only able to access after registration.when i tried to reset my password it display error message "empty" even i entered all required fields correctly. I tried couple of times and same result. the main problem is there is no option to report this bug.

    Regards,

    Manoj

  • Anonymous Anonymous
    Wed, Jan 21 2009 8:04 AM

    Whenever I click on the link advertising.microsoft.com/.../adcenter-analytics-registration, I get a "File Not Found" page (seems to be a handled 404). Can you shed some light on that? Am dying to get MS Web Analytics for my live spaces blog.

  • Anonymous Anonymous
    Sun, Feb 8 2009 8:10 PM

    Is it true that nobody can register for new Analytics accounts, without registering for adCenter?

  • Anonymous Anonymous
    Wed, Feb 25 2009 3:52 PM

    The registration url is not working.  I have an adCenter account, but I cannot find a way to get started with Analytics.  I was a previous DeepMetrix customer - how can I get in on the beta?

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