I caught up with Jim Sterne at the eMetrics Summit last week in San Francisco and asked him how the conference got started and who it is aimed at. I then asked about the buzzwords I'd been hearing about - "segmentation" & "actionability" - what did they mean? How should marketers and website owners be employing these methods & tactics to increase business success.

One of the measurements Jim talks about a lot is "how do people feel when they come to your site?" This really strikes me as pertinent as analytics is not just about numbers but a combination of metrics which Jim talks about in more detail in the interview......