Analysing Your Bottom Line at NMA Live in London

Join us at New Media Age’s NMA Live event on Thursday 2nd October at the Hotel Hesperia near London’s Victoria Station.

Titled: “Digital in difficult times - How to make your digital marketing budget work harder”, I’ll be on a panel with representatives from other search engines, talking about how to get the best out of your PPC campaigns in an increasingly gloomy economic climate.

Web analytics and how advertisers can dig deeper for actionable insight will be a theme I’ll be exploring during the panel.

I’m also very much looking forward to the other sessions on measuring marketing spend and how social media can contribute to your profitability in these lean times.

Hope to see you there!

Cheers

Mel

[cal]10/02/2008[/cal]