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The Microsoft adCenter AnalyticsBeta team announced today the end of the adCenter Analytics beta program.
The beta has been closed, but the program will remain available to current users through December 31, 2009.
Please note that all hosted services, data collection, and technical support will end at that time. If you would like to save your historical data, please use the export feature to download your reports before December 31, 2009.
Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web analytics space.
The insights you’ve contributed through your feedback and your use of the tool have served an invaluable purpose in shaping Microsoft’s future in this space. You’ve helped us work towards making an informed decision about building a general Web analytics solution, and despite the end of life plan, the beta was very much a success.
It enabled us to confidently determine that we can be of most value to advertisers and publishers by offering a tailored solution that meets more specialized needs.
Email support will remain available until December 31, 2009. We recommend that you use the coming months to evaluate your Web analytics needs and leverage that information to conduct a search for an alternative Web analytics solution.
For a list of companies offering alternative solutions, please see below.
We hope you’ll continue to read posts on the adCenter Analytics Blog which will be renamed “Insights & Analysis” in the coming weeks. The blog will remain focused on research and best practice, helping online marketers navigate to better ROI and more efficient marketing optimization.
Again, thank you for your participation. We appreciate your contribution.
Companies Offering Web Analytics Solutions - UPDATED
We’ve compiled the following list to guide and inform, and we recognize that the list may not be complete. If a vendor is missing from this list, please let us know by posting a comment. Also, please note that that we are not endorsing any of these vendors by providing this list.
Auriq Systems (RTmetrics)
Digital River (Fireclick)
Unica (Affinium NetInsight)
Urchin Software from Google
Yahoo! Web Analytics
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forgot, www.blvdstatus.com a live analytics solution that is free.
Honestly I was hoping you guys would hold out and and make some waves in the analytics space as it is getting smaller and smaller, but I also understand shutting something down when you feel you don't have the potential to be #1 especially when those resources can be used to be #1 elsewhere.
Thanks for your understanding Chris!
Sad to hear that you'll shut down analytics. It was a great tool.
Does that mean you will soon stop the adcenter beta publisher program as well - I am just thinking that an own analytics solution would be beneficial for publishers who earn with the publisher program. Who wants to be a publisher and have its statitics run by Google? I would be interested in seeing a counter weight to Google one day.
I assume no analytics product will be offered from MS at this time then? Paid or Free?
So much for those of us that came from the Deep Metrix - Live Stats purchase a few years back.
You should add Microsoft Commerce Server 2007/2009 to the list of web analytics vedors as the product includes Data Warehouse and Reporting features that can be used not only by Commerce Server e-commerce sites but also by standard web sites.
Frank - Thanks for the feedback. Publisher is NOT closing and is very much part of Microsoft Advertising's ongoing strategy in this space.
Brett - Not at this time I'm afraid. We hope by giving you enough notice and by providing you with a comprehensive list of alternatives you'll be able to settle on a supplier that best suits your needs.
I hope you can take some constructive criticism. It is frustrating that a giant like Microsoft killed one of, if not the best analytics programs available, that being DeepMetrix. After three or so years in Microsoft's hands the program still didn't have some of the best features that DeepMetrix had many years ago. DeepMetrix analytics from 4+ years ago is better than what we have now with Microsoft. I never could figure this out. From the outside it sure looks like Microsoft is caught up in the procedures, politics and testing etc unlike one of the other "G"iants out there that quickly adjusts and gets it done. I think this clip on YouTube sums up what it looks like is happening inside Microsoft to those of us on the outside.
I really liked this tool, i couldn't understand why microsoft did this. I hope later we ll see this tool again.
This is awful news. I'm so sad to hear this as I was really enjoying MS Analytics. Is Microsoft totally pulling the plug on this or are they going to offer a different solution. Isn't it paramount to offer an analytics solution if you would like to get a grip on online advertising like Google has?
I always felt bad for DeepMetrix - LiveStats. It was a great product and I am sure there are many many people still missing it. If Microsoft decide not to go continue their Analytic efforts then probably they should re-release DeepMetrix - LiveStats as it is.
I agree with Zhoog and that is what I meant in my initial comment: an analytics tool is absolutely necessary when being a publisher. And Google is the best example: provide everything out of one hand is perfect.
We are running several tourism websites and generate income from google adsense. We would like to see a statistic tool that integrates with the MS publisher program where we see us in the future as well.
We advertise with MS as well.
Hoping that MS's publisher program (like AdSense from Google) will make it to production status and we are feeling sorry that we will have to use a 3rd party (Google) analysis tool. I am aware that there are several others out but let's keep it simple: Google is the market leder here and easy to use for everyone of us.
Another thought: we are a multimedia agency and are currently providing our clients the Google analytics statistics - however, we WERE really hoping that we could switch soon to MS Analytics but it seems that we have to keep Google around.
have a nice evening folks,
Thanks for the comment Frank. I encourage you to sign up for the pubCenter beta program for US publishers. The beta discussions among early testers covered some of the questions you raised. The beta is still in a limited, private stage but you can apply for an account here: advertising.microsoft.com/publisher
"your use of the tool have served an invaluable purpose in shaping Microsoft’s future in this space. "
So there is a future?
Forgot etracker: Europe's leading real time web analytics and online research tool. There is a free version, too.
it was fun while it lasted.
On the lighter side of things, how do I get my 5 bucks back?