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We’re pleased to announce that Young-Bean Song and his team from the Atlas Institute will be blogging here very soon!
Renowned throughout the industry for their Digital Marketing Insights, they defined what we now call Engagement Mapping, a technology which can reveal the entire conversion funnel, enabling marketers to make more informed decisions about their media spend.
We’re very excited Young and Co will be adding their insight to our burgeoning list of expert contributors.
To hear Young speak, check out this video of him presenting at the IAB Mixx 2.8 Conference in New York in 2008
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