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Further to Jenny’s post on the Cannes Lions Gaming Workshop a couple of weeks ago, this video proves that in-game advertising isn’t just effective for FMCGs and future US Presidents!
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I don't think I fully buy into the results causality here, but definitely like the targeted approach for the young male demographic. Now, if only the Belgian police would find the right places to reach women who are speeding (and not playing PGR).... :)