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Lucky enough to sit down with Nick Utton from eTrade and get some inside scoop on the babies, the origin of the Shankopotamus, and also eTrade's digital strategy. "If advertising's the uninvited guest, we've got consumers who've come to different web sites and want to view our commercials in full."
Take a look at the interview on MSN Video or watch below. And if you haven't seen the latest PSA spot from eTrade, check it out. good stuff.
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I love the golf baby. Shankapotomus! I laugh out loud everytime I see it. Next stock buy, I will check you guys out.
Great ad! I remember what you were advertising the first view. As you know, that is amazing!
Job Well Done
E-Trade baby was the comic relief needed for a very serious subject. Couldnt have been a better brain storming session on having e-trade baby on board
I hate ads - but love the singing babies. All the E-Trade babies are great, great ads.
I laugh outloud and are the only ones I would actually play back! Keep the baby ads coming!
Best ads ever!
Etrade baby commercial is the best in several years, perhaps since "Where's the beef?" that aired several decades ago, which younger viewers may not remember. Time flies!
Where is the "original" E-trade baby? The new baby is cute,
but he just doesn't have the same "attitude" in his
delivery as that original baby! Please, E-trade powers-that-be,
bring back the "Shankapotomus" baby!! 1/17/2010
The creepy clown is still my all time favorite.
Forget 'where's the beef'...where's the etrade baby???
Yes, I agree with Regina, the new baby just doesn't do it for me, I laughed every time they showed him and his friends. What happened?
Please bring back the other baby. I rather watch the other kid grow up then watch new baby.
The new baby is ugly and doesn't work! I loved the old baby and his attitude!
The original E-trade baby ROCKS! Bring back shankapotamus! I love that kid!
Bring back our E-Trade baby with the attitude. We love him! All babies are cute, but he is perfect for this ad. My favorite is the Shankapotomus one!
Bring the other baby back...he is better and way more fun to watch! His big brown eyes are so cute....
Yes, Bring back the 1st baby---much more attitude & expressioon