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From today, the team formally known as the Atlas Institute will be called the Microsoft Advertising Institute.
Lead by Young-Bean Song, the team will continue their great work producing ad effectiveness research, demonstrating thought leadership and early-stage product development for the advertising industry.
With their participation planned at multiple events this fall including Advertising Week in NYC (September 21st – 25th) and ad:tech NYC (November 4th – 5th), now was thought as good a time as any to bring the team completely into the Microsoft Advertising fold with a new name.
You can keep track of all their work here on this blog and our advertising site’s research library.
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I'm trying to imagine what a Young-Bean Song looks like - but it sure sounds cute :-)
I'm sure he'll be most flattered Jack! You can see his profile here: community.microsoftadvertising.com/.../default.aspx