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comScore announced last night that our ad network was the fastest growing year-on-year from December 08 to December 09.
The press release shows our unique users grew in the US a whopping 31% to 165M at the end of last year from 126M the year before.
comScore senior vice president Jeff Hackett said, “Ad networks continue to be a powerful mechanism for delivering a large audience online, with eight different networks reaching at least 75 percent of the entire U.S. online population. Increasingly, however, ad networks are improving their capability for reaching more targeted audiences as well, which delivers enhanced value to advertisers and helps sustain higher CPMs for the channel. 2010 should bring us continued innovation and performance from this growing online sector.”
Our network provides a number of online targeting options that really help marketers laser in on their desired audience, eliminating wasted impressions and improving ROI.
Only last week we blogged about the HyperTargeting sessions at CES in Las Vegas and the power of using this kind of technology to get your message to the right audience across multiple screens.
Next week, we’ll grab an interview with the team to discover what they put the impressive growth down to and bring your some details on the options available and why they work.
Check out more on our advertising site – Microsoft Media Network.
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Congrats on the being the fastest growing ad network. Crush Google :)
When an individual is looking for a sense of belonging into the community. The last thing anyone wants to tell them is that they are not eligible because they are not US citizens. I am here because I have been around enough other people who question a companies integrity. I seldom will ever entertain anyone with rude manners but only just pray for them. We hope to be collaborate with other people and try to learn what other people need to know by educating others what types of resources our out here to provide them some type of guidance or support. It's all about Net Working and contributing to society in a constructive and positive way.
Hi ladyislandguahan - Thanks for being a member of our community. This news was about the US but we have plenty of content from the UK and Europe too. Thanks for continuing to participate. Cheers Mel
As part of the UK Support Team, I'm excited for the Search Alliance to commence here in the UK. Begin Optimisation.