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The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006.
We often get asked about how our team came about, how we have evolved and what our approach is to interacting with advertisers online and at industry events.
Originally set up as a support mechanism, our scope has increased to include many synergies with PR, product and marketing teams across the business and all around the world.
But social media sometimes gets a bad rap. We’re not directly selling anything so where’s the ROI? How exactly are we adding value?
Originally meant as an internal document, we’ve decided to publish “Learn & Earn – a B2B White Paper on Social Media” in the public domain to help answer some of these questions.
It tracks our progress from the team’s inception, demonstrating the thought processes behind our work, and gives some deep insight into how businesses can use social media to really make a difference in how they are perceived and received by their customers.
You can download the free paper from our advertising site below:
Learn & Earn – a B2B White Paper on Social Media
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Great resource, thanks!
Fantastic document... Thanks Mel for sending. Your insights helped Team Seattle (www.teamseattle.com) make thousands of charitable dollar contributions via Social Media channels.
Can I get permission to distribute copies of this white paper at a conference on PR and Social Media on March 10 for the Indiana Chamber of Commerce?
Thank you for your insights here. Tamar Weinberg mentioned this paper on her blog, and I'm so glad she did. Our agency clients often ask us about the ROI on the social media, and it is hard to quantify the thousands of relationships that we have there.
So, I'm sharing your paper with my group today, and will let you know our own experiences also.
Thanks for all the great feedback and for sharing the white paper. Inspires us to write more! ;-)
You should present this at www.webguild.org/.../socialmedia
Would love to Tammy - who do we contact? You?