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What’s Your Story?
On Sunday night, HISTORY™ premiered its new epic series, AMERICA THE STORY OF US, to a record-breaking 5.7 million viewers and drawing a household rating of 4.0 – making it HISTORY’s highest rated and most-watched special mini series premiere of all time. With an introduction by President Obama, the first show on April 25 chronicled the struggles of early settlers, driven by the promise of a new life, as they faced a myriad of danger and conflict. Each Sunday at 9pm ET, until Memorial Day new episodes will feature chapters in American history and the people, places and things that have shaped our nation.
HISTORY got the word out about its epic series through a broad marketing effort, including landmark lighting exhibits with ArtLumiere, social campaigns with Foursquare and an exclusive digital advertising campaign with Microsoft Advertising. The bold online advertising includes a three-screen take over on MSN, MSNBC, mobile and Xbox LIVE – the broadest reach across our media platforms. The content and user experience is the same no matter which platform you’re on, whether online at your desk, in your living room, or on the go.
“HISTORY is constantly seeking new, unique and groundbreaking ways to reach a larger audience, to get them to engage with our brand and message,” said Chris Moseley, SVP, Marketing, HISTORY. “With MSN, we took a bold 360-degree approach to reach our viewers- no matter which platform they prefer we have great opportunities to connect with them.”
Additionally, Pulitzer Prize winner David Horsey partnered with MSN and MSNBC to deliver and drive viewers to a custom photo journal called “Escape into America.” David along with seasoned photojournalists, including renowned photographer Nancy LeVine, set off across the United States to be inspired by every stranger that has a story to tell.
We’re eagerly awaiting the upcoming episodes each Sunday to learn more about our nation’s history. In between, enjoy the HISTORY content on our sites.
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