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We hosted several hundred customers at a business conference here at Cannes Lions yesterday. They were treated to some demos of current and future technology that pushed the boundaries of the consumer experience, but also helps marketers and brands really connect through immersive and engaging experiences.
Kinect for Xbox 360 was shown live on stage, and the announcement with Chevrolet and the new Joy Ride game was aired as well.
In this video, Corporate Vice President – Darren Huston – who we talked to on Monday talks about innovation plus partnership.
As the video interviews with Microsoft Advertising executives on Monday demonstrated, Microsoft is committed to partnering with agencies and advertisers to really knuckle down on the issues preventing them being successful when it comes to digital advertising.
Using technology to take out much of the heavy lifting involved in getting campaigns live, and using technology to provide a great user experience which keeps a desired audience coming back for more, Darren believes we can help brands achieve the very best return on their investment.
Check out the video which includes some fascinating insight from John Landau – producer of the blockbuster Avatar – on how Microsoft technology was used in the making of the movie.
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