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Kate Box, Head of Social Media at Microsoft Advertising UK, talks to the IAB in London about what “social media” means, her role at Microsoft, why advertisers should be engaging in social media marketing, and what future trends to expect.
Includes some great insight into consumer habits and where ad products are going when it comes to creating engaging experiences online.
Don’t forget to download our Social Media White Paper and the study we did with the IAB on Search & Social Media
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