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90 days into her global role as CVP of sales and marketing strategy at Microsoft Advertising, we caught up with Carolyn Everson in between sessions here at Advertising Week in New York.
In our chat, we talk about what she’s been working on over the last 3 months, the sleeping giant that is display advertising, how she’s achieved great success in a male-dominated industry, and her thoughts on content vs advertising for driving audience awareness.
Check out our interview at the Cannes Lions Advertising Festival back in June too.
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