Grow your business by advertising on MSN, Xbox, and more!
I spent today in New York City with Jennifer Creegan, our senior director of brand advertising, meeting with industry influencers and press to talk about the new year ahead, including our priorities and my new team as outlined in my post earlier today. We’re energized about all that is possible and the unique advertising options we can offer. Just last month we submitted three new ad formats to the IAB ‘Rising Stars’ competition that could be turned into industry standards if chosen. These formats will change the way consumers interact with ads on MSN and hopefully if selected by the IAB on sites across the web and on any device. We are also getting creative with social and mobile advertising solutions to help brands become part of conversations.
As everyone knows, MSN is the foundation of all our conversations, which are complemented by the other cool products, platforms and offerings Microsoft can offer to marketers, including Xbox, Bing and Mobile, among others. In fact, MSN is engagement is growing by leaps and bounds and we continue to partner to build content that advertisers seek to have their brands associated with. Look no further than the amazing content partnerships with Berman Braun, Hachette, Rodale and the sites we’ve built with them, including Glo, Wonderwall, BLTWY, to name a few. For now, here is a quick look at how our content sites are doing:
And there’s more to come. In the next few weeks, you’ll see a revamped MSN Money page, a local page we’re calling MSN Postbox, which captures photos, blogs, videos and Twitter feeds in cities across the country so that advertisers can get into the ‘local buzz’, and we’re experimenting with a new social site, which we’re calling ‘Social Edition’. Take a look at screenshots to see for yourself what I am talking about. Keep your eyes peeled for updates from me in the weeks ahead.
Carolyn Everson, Corporate Vice President, Global Ad Sales
Follow us on Twitter @MSAdvertising & @adCenter | Find us on Facebook | Share your thoughts in the Forums | Subscribe
Follow us on Twitter @MSAdvertising | Find us on Facebook and YouTube | Share your thoughts in the Forums | Subscribe