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We’re at SES London this week right smack bang next to where Kate and William will be getting married in a few months.
When it comes to marketing, take the former CMO of Kodak – Jeffrey Hayzlett – add a microphone and a keen audience and you have the perfect union to wave flags at and applaud.
After Jeffrey’s keynote we grabbed two minutes with him to talk about the importance of storytelling in your marketing efforts, the “4 Es” of social media, and why no-one ever died because an advertising campaign went wrong!
For more coverage from SES London follow @adCenter and keep an eye on the adCenter Blog.
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I am so sad that i am missing the SES Conference in UK... Thank you guys for the updates, really appreciate the little bit of inside info there.
Looknig forward to see more about #sesuk !
"It's just marketing" love that :) Great keynote Jeffrey and super interview Mel!
Thanks guys. He also talked to me about something else but you'll have to wait to see that!
Really enjoyed Jeffrey's keynote. Amazing that five years ago they sold $15 billion dollars of film a year and now it is only $200 million dollars a year!
A great turnaround story to where they are today.
Great speech today and great interview... istrionic and very effective as a speaker... nice to hear him at SES this morning
Editorial Mktg at Matrix (www.virgilio.it)