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Welcome to another week of delightful digital insight from marketing and advertising practitioners from all over the world.
Today’s interview is with Lili Cheng, General Manager of Microsoft’s Fuse Labs.
Fuse Labs is part of Microsoft Research and looks at the future of social experiences.
Lili talks about Montage and explains how tools can help advertisers who might be overwhelmed by the amount of data that’s out there. I love her idea that we can change public perception of advertising by using social media and engaging experiences by creating a value exchange. So instead of broadcast “look at my product”, brands involve and say “let us show you and discuss it”.
How are you using social media? Think you’ve cracked it? Start a discussion below as we’d love to hear from you!
For more videos as they are released, keep an eye on our Cannes Lions microsite and follow us on Twitter using the hashtags #AdVision and #CannesLions.
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