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A whirlwind visit to New York in April found me in the offices of Possible Worldwide chatting to their CEO, Trevor Kaufman, for number 7 in our Ad Vision Series of interviews.
In this 3 minute video Trevor talks about how creatives can produce much higher quality work now given the technology advances in the industry AND do it inexpensively. He also says that although there is some uneven distribution in levels of engagement between say the web and TV, that will change in the future.
His advice on keeping your hands dirty in order to keep up with such a fast moving and frenetic industry, is a theme that has come up time and time again.
Reminds me of Benjamin Franklin’s quote:
“Tell me and I will forget, Show me and I might remember, Involve me and I will understand.”
We first met Trevor in Cannes last year when he showed us the Schematic Touchwall. Looks like they’re doing something cool again this year, but as you’ll see at the end of the video, Trevor was giving nothing away!
For more videos as they are released, keep an eye on our Cannes Lions microsite and follow us on Twitter using the hashtags #AdVision and #CannesLions.
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