Grow your business by advertising on MSN, Xbox, and more!
Welcome to the 12th video in our Ad Vision series of interviews leading up to Cannes Lions 2011!
Today, we hear from Ivan Pollard, VP of Global Connections at Coca Cola, on the random discovery of inspiration, career advice for our up-and-coming planner/buyers and that recurring word in our series - risk!
We’re seeing an explosion of digital digital creativity right now, and expect to see digital ubiquity in Cannes in a few weeks time. I asked Ivan to explain the nuanced difference between technology as an enhancer and inhibitor in the creative thought process. Pollard’s metaphor was helpful - if we view technology as a lever, our options are instantly enhanced. But which device, medium, and channel in our digital space should be most competitively leveraged?
Make sure you watch to the end for Ivan's advice on how to be him. Sage advice from his former boss.....
To view more videos as they are released, keep an eye on our Cannes Lions microsite and follow us on Twitter using the hashtags #AdVision and #CannesLions.
Got any questions about Microsoft Advertising? Then please contact us for more information.
We hope you enjoy the Ad Vision series. We’d love to get your thoughts, so do join the conversations either below with a comment or on Twitter.
Follow us on Twitter @MSAdvertising | Find us on Facebook and YouTube | Share your thoughts in the Forums | Subscribe