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Welcome to the 13th video in our Ad Vision series of interviews leading up to Cannes Lions 2011!
Today’s interview brings us two special guests from the Festival of Media recently held in Montreux, with Microsoft Advertising’s Richard Dunmall, VP Global Accounts Global Agencies, speaking with John Sintras, CEO of Starcom MediaVest in Australia. Sintras makes excellent points around the source of creativity—specifically, the environmental factors which foster it and are most likely to have the desired effect on your team.
To view more videos as they are released, keep an eye on our Cannes Lions microsite and follow us on Twitter using the hashtags #AdVision and #CannesLions.
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