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Our research is always packed full of insights but we know there’s never enough time in the day to read everything you want to, so we’ve been thinking about ways to capture the key facts from reports and present them in a downloadable, quick and easy to understand format.
Our first infographic provides a snapshot of the key findings from our recent ‘Talking Brands’ research. This study looked at the different ways that consumers are talking about brands online across three leading types of communication platform: Email (Hotmail), IM (Messenger) and Social Networks (Facebook) and drew some very interesting conclusions.
Take a look to see the role that these different social media channels play in influencing purchase decisions.
The most effective social media advertising campaigns reflect the different ways that consumers use social media platforms so make sure you download our ‘Talking Brands’ infographic to get all the insights.
The second infographic we’ve created is for our ‘Living with the Internet’ report - the follow up to the 2007 ‘Context Matters’ study.
This major piece of research analysed web users’ diaries across 10 markets to find out digital media consumption has developed. Our supporting infographic gives you a quick overview of the main findings including what most motivates consumers to go online, how internet usage is becoming increasingly planned and how most users have a set online routine which dictates what kind of sites they visit and when.
You can download the ‘Living with the Internet infographic from our advertising site.
Both infographics, which you can click to download, have been designed so that they can be easily added into blog posts and presentations so we hope you find them useful.
Matt Shallard - Marketing Manager - Microsoft Advertising Europe
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I was really surprised to see that stat about Windows instant messenger. Many thanks for sharing these.
I understand that this is coming from Microsoft, but the stats seem a tad Microsoft-centric. I would've liked to see a wider comparison with other online tools (and sites like Amazon - which I believe is a first port of call for many people considering a product purchase).
A couple of stats could be considered frivolous, as in, it's nice to know but it doesn't offer anything new to the table. For example, it can be argued that everyone knows internet adoption rates will rise in the future. The question then, is at what rate will it increase by? What are the key factors that will drive adoption rates in developed and developing countries? One can also argue that the Internet routine is fairly obvious. What might have been more interesting is a look at the how many sites are optimised or planning to optimise for mobile and tablet view.
Excellent infographics you provided. Can you explain more about who made this survey? How many participants?
Thanks for your feedback, Markus! The ‘Talking Brands’ report was produced by Microsoft Advertising - we asked 600 people across three countries (United Kingdom, France and Spain) to track their real-time communications in the three platforms for one week and record every brand-related conversation.
The ‘Living with the Internet’ research was produced by Microsoft Advertising in collaboration with Mindshare. For the main part of the study we asked 7,000 respondents to complete a diary of their online activity over a 24 hour period.
targeting the over 40 divorced, male