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We all know that technology is driving change. We’ve seen it happen over the last ten years. Mark Holden, Global Strategy and Planning Director from PHD, shared some particularly interesting insight into what technology may look like in 2016. At Cannes, he asserted that the change in the next five years alone will be more than the last 10 years combined.
Technology in 2016 - Here are a few advancements in technology that peaked my interest.
So as a marketer, how do we prepare for 2016? With the proliferation of smart devices, consumers are empowered to make decisions in the moment. Our industry needs to meet consumers where they are, in the now. Marketers must focus on up scaling their services, using data more than ever that enables audience management platforms, and becoming content creators. The race is on to see who can do this first and do it right.
Choice, scale, and efficiency that drives the right ROI for your business is key to winning in 2016. Check out the Microsoft Advertising Ad Exchange, a real-time bidded marketplace where you can reach audiences through high-quality, brand safe inventory more efficiently right now. Did you miss Cannes Lions 2011? Check out our full coverage.
Kaila Lightner, Marketing Manager
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