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In this clip, Kaila Lightner interviews Thierry on the pier outside our beach club at this year’s Cannes Lions Festival of Creativity in the south of France.
I love his mantra of always being curious when asked about where he gets his creative inspiration from.
Finding your next big idea need not come from within our industry, but from somewhere you least expect as Lisa Donohue said in her Ad Vision interview back in June.
Thierry’s advice to upcoming media planners and buyers is to keep a close eye on the creative’s idea and not fear cost or the unknown.
Don’t be afraid to experiment! (See our interview with Jeffery Hayzlett)
Nothing in technology is impossible, “it’s just a question of desire and willingness.”
Peruse more thoughts on our industry from experts from around the world in other Ad Vision Videos.
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Here is something you need to research about Adcenter.
I have an account since its inception and during the past 2 weeks have talked to US and Canada Adcenter people on how to have ads show up on Bing Canada. Guess what I have done everything they said and it does not work. Know one really knows why!
For example I have a good combination of key words for Fort Myers Real Estate. If you search that term on Bing Canad it is showing two results both of which appear to be national advertisers. So in that case I should show up #3 if they have higher bids than me.
MSFT is loosing a lot of revenue with the system not working or no one knowing how it works.