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In our latest AdVision video, Microsoft Vice President of US Advertising Sales and Marketing Keith Lorizio discusses the Microsoft - Publicis partnership with VivaKi Nerve Center President Curt Hecht.
After a successful first year, Curt and his team look forward to expanding initiatives beyond the United States in year two.
So, what did success look like to VivaKi?
Well think Bing, think Kinect and think partnership...
“The first year ended up exactly where we wanted it to be. And as we look to the second year, what I say to the team is ‘bigger, faster.’”
For more insights on the advertising industry from leaders in creativity, strategy and more, visit our catalogue of AdVision videos and get inspired!
Shelby Healy – Microsoft Advertising Community
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