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It was a whirlwind at ANA Masters of Marketing in Scottsdale, AZ. The content was incredibly engaging with amazing speakers from Bolthouse Farms, Facebook, Starcom, and Visa. Check out some of the top marketing insights that I came away with.
Audience YOU.0: Letting People Define Themselves, Mark Pavia, EVP/Digital Managing Director, Starcom USA
The Social Web, Sheryl Kara Sandberg, COO, Facebook
Baby Carrots, Eat ‘Em Like Junk Food, Bryan Reese, Chief Marketing and Innovation Officer, Bolthouse Farms
Global Branding in the Digital Age, Antonio J. Lucio, Global Chief Marketing, Strategy, and Corporate Officer, Visa, Inc.
The afternoon consisted of a hot CMO panel discussion led by Abbey Klaasen, Editor at Advertising Age. The panel focused on interactive tv. Check out our interview with Abbey at ANA.
Check out some other highlights from ANA.
Kaila Lightner, Audience Marketing Manager
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