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To make an emotional connection with your audience, to stir something deep inside them, and motivate and move them, takes the right mix of assets. Consumers interact with different screens throughout the day, each device having its own dayparts and purpose. One-size-fits-all campaigns that don’t reflect the context of the interactions consumers have with a particular screen may miss opportunities for meaningful connections.And since consumers today have unprecedented choice and control over how and where they experience content, successful marketing campaigns must reach them at the right time and place, and within the context of their preferred device in any given moment—whether that’s a PC, mobile phone, television, gaming console or tablet.Listen to marketing leaders from Microsoft Advertising, IPG Emerging Media Labs, Intuit, and MSNBC Interactive talk about innovative storytelling, and driving meaningful brand engagement across screens.
Shelby Healy - Microsoft Advertising
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