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Inspiration can come from lots of places, but none may be as simple as sharing a meal with friends, family or even strangers. Food brings people together no matter their cultures or walk of life. Often food is a direct representation of the wonderful people who grow, cultivate and make it. Recognizing this, Microsoft Advertising and Toyota have returned for a third season of MSN’s hit series, “Appetite for Life” this time turning to America’s Deep South – a region that is known for its lively people, great food, and culinary contributions. Unfortunately, recent natural disasters have created difficult economic circumstances for the region but, with the help of host Andrew Zimmern, Microsoft Advertising and Toyota will lend a hand to restaurant owners and citizens directly affected.
While visiting different cities in Alabama, Georgia, Louisiana, Mississippi and Tennessee, Zimmern brings both fun and culinary experiences to communities in an effort to raise funds for community rebuilding programs. These programs include the Chattanooga Area Food Bank, Food Bank of Northeast Georgia, and Meals on Wheels Atlanta, among others. In addition to delivering over 4,000 meals throughout the show’s efforts to date, Microsoft Advertising and Toyota have pledged $10,000 to Feeding America and offer viewers the opportunity to donate throughout the series at http://appetiteforlife.msn.com. To date, donations including the pledge from Microsoft Advertising and Toyota have totaled to over $37,000!
In 20+ episodes consisting of fundraiser derbies and tailgate parties, Zimmern visits 16 spirited cities, all representing the heart and hospitality of the South, in hopes to bring awareness and much needed financial support to the region. Experience and learn from these great cities while watching unique, exciting activities including a Jambalaya cook off, charity cooking classes, car races at a local speedway and more! Zimmern will take you on a ride as you explore the great food of America’s Deep South.
We invite you to join us on this road trip built for good and to check out the episodes on MSN.
Stephen Kim, General Manager for Global Creative Solutions, Microsoft
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