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Last week in New York the buzz was all about content, content, content.

But a successful marriage of content and technology is nothing without creativity, and we mean through exceptional creative thinking.

Jumping at the chance to become founding members of next week’s Creative Week, Microsoft Advertising is delighted to be a part of what’s set to be an enthralling few days of ideation and discussion around digital disruption and its collision with pop culture.

We’ll be hosting a Creative CEO Roundtable on Tuesday which will feature thoughts on “where we've been, where we are and where we're going in creativity” from:

Lori Senecal, kbs+
Rosemarie Ryan, co: collective
Val DiFebo, Deutsch
Aaron Reitkopf, CEO, Americas, Profero

This session will be beautifully moderated by our own Amanda Morgan McAllister, and we’ll also be delivering a thought-leadership seminar:

Keeping up with Creativity

Much like the evolution of artist’s mediums – from stone, to clay to canvas -- the digital environment continues to advance and offer new mediums for creative minds to absorb and engross us.  Mobile devices, tablets, social environments, consoles and even PCs continue to morph to offer ever-advancing experiences that allow us to engage with brands about our passions and pursuits.  The convergence of creative and artistic minds dreaming about what’s possible – together with technical sophisticates who translate those imaginative ideas into action – is the juncture where brands can move to the forefront of creative excellence.

This session will feature Jeremy Grubaugh, Creative Director, Global Creative Solutions, Microsoft Advertising and Kumar Doshi, Director of Global & Emerging Markets at Microsoft Advertising as they draw on the minds of creatives to scratch the surface of what’s possible in creativity.

You can get the full low down on the Creative Week website – they even have a couple of nifty apps to help you decide which sessions to join in on – and follow them on Twitter too!

Do let us know how you get on and remember, it’s an UNconference, UNlike anything you may have seen before, so don’t be shy, participate and enjoy it!

Cheers

@MelCarson