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Today MSN UK has launched the “More than a pet” channel”. It’s a great example of how Microsoft Advertising UK has partnered with the media agency MediaVest to create a strong solution for their client MORE TH>N.
During the eight month partnership, the new “More than a pet” MSN channel will host a wide range of articles, insight and information on the best ways to look after pets as well as featuring expert advice from veterinary professionals and features on pet lifestyle, including all the latest pet fashions and celebrity pets.
The interactive site will also be populated with user generated content as pet lovers and owners will have the opportunity to upload their images to the site. In addition to this, visitors to the site will have the chance to take part in regular online polls.
The pet section of MSN’s portal will sit within the Lifestyle section of the site and will have More Th>n branding on either site of the editorial as well as on an MPU ad format on the left-hand side.
Duff Borer, Business Director at MediaVest said: “We are extremely proud to have developed this branded content partnership with MORE TH>N and Microsoft Advertising. This innovative and exciting initiative brings the MORE TH>N proposition to life in a practical way with its target audience. The partnership further emphasises our social, media and digital thinking as we continue our commitment to the design of dynamic experiences connecting consumers to brands.”
Dominic Grounsell, Personal Marketing Director at MORE TH>N, said: “The creation of a MORE TH>N pet channel has been designed to deepen relationships with our customers by providing practical pet advice, features, photos and videos to complement our pet insurance offering. As a nation of pet lovers the channel taps into our emotional connection with pets and shows how as a brand we go further for our customers.”
James Hayr, Head of Specialist Sales at Microsoft Advertising said: “MSN is the perfect platform for a campaign like this. It allows MORE TH>N to reach 27m UK readers with a unique editorial voice, driving meaningful engagement with consumers right across the country. The “MORE TH>N a Pet” channel provides a platform for the brand to communicate with its target audience in a credible and engaging way, helping to position it as an expert in the field of pet insurance.”
SO if you have pets or love animals visit the new MSN “More than a pet” channel
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