In just four weeks, thousands of creatives, advertisers, marketers and agencies will descend on Cannes, in the South of France, for the Cannes Lions International Festival of Creativity.

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Birds Eye Bing Map of La Croisette

2012 is the 11th year we’ve proudly sponsored the event and it just keeps getting better and more digitally focused.

This June, we’ll be on the ground in force with a myriad of activities including participating on the main stage with our seminar – “Device Love” presented by Microsoft CMO – Chris Capossela – and a festival forum, where delegates will get a peek into the future of interactive TV with the head of Xbox Advertising and Entertainment - Ross Honey.

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We’ll also be hosting festival-goers in our Digital Lounge in the Palais, where they’ll be able to chill with a coffee, play the latest Xbox games, Skype home and handle some of the latest phones, slates and PCs on the market.

If you haven’t got a ticket to one of advertising’s hottest events, don’t worry because our team will be blogging, Tweeting, updating our Facebook page and creating videos to share with you via our Cannes Lions 2012 microsite!

So make sure you bookmark that link on your device, follow us on Twitter and like our Facebook page  to keep up with our crescendo, as we write advertising’s next chapter on the Cote d’Azur this summer.

Our all-important hashtag for the festival is #MSACannes so stay tuned for more very soon!

A bientôt

@MelCarson