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OK. I have a confession to make. I’ve mislead you. I don’t have 12 Hardcore Social Media Tactics to share. I just have 7.
The reason why I said I had 12 for you in the title will become apparent if you read the rest of this post and get to number 7.
This morning I’ve been at SMX Advanced. The brain child of Search Engine Land’s Danny Sullivan and Chris Sherman, the event in Seattle this week helps seasoned marketers get to grips with the latest tips, tricks and what’s next in search and social media.
As I run social media for Microsoft Advertising, I made a beeline for the hardcore session kicking off the conference that featured Vince Blackham, Director of Social Media at 97th Floor, Brent Csutoras, Social Media Consultant / Entrepreneur at Kairay Media, Monique Pouget, Director of Content Marketing at Thunder SEO and the fabulous Marty Weintraub, CEO of aimClear.
In a whirlwind tour of various platforms and tools, Pinterest featured highly as the panellists agreed that “visual content is king” when pinning, but also on other networks like Facebook, where Weintraub suggested having the correct Open Graph tags on your site to give you more control over what image appears on your page feed.
For SEO, the written word obviously affects ranking in a more dominant way, but for many social destinations a picture can tell a thousand things about what you’re trying to say. This advice is backed up by research the Bing team did a few years back which stated that the human brain can process the information in an image forty times quickerthan text.
In a session peppered with other sites to think about – StumbleUpon, reddit and so.cl – there were notable absences like LinkedIn and Google+ (which the panellists suggested was inextricably linked to Google rankings so you’d be advised to tread carefully).
For me, Brent Csutoras’ advice leapt up and got my attention as he said as everything is moving towards social signals, content marketing is now more important than ever.
This all goes back to our mantra of making content discoverable and shareable i.e. writing in such a way that search engines will index it and people can find it, but also in a way that people will feel compelled to share and make that content discoverable on other social networks to like-minded audiences.
In his presentation, Brent talked about “being prepared to succeed”:
Was he right?
For more from SMX, check out my colleague Tina and what she’s writing on the adCenter Blog and these guys and these guys too!
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I think it was 'Hardcore' and not the number that pulled me in but who really knows? I thought the magic number was always 7.