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Hot on the heels of this morning post about Cannes Lions and the “Visionaries” video, CVP of Advertising and Online at Microsoft, Frank Holland, told me today that there’s much anticipation around the Windows 8 launch and what that means for advertisers.
In a time where advertisers and agencies are clamouring for the holy grail of seamless experiences across devices, Frank says the opportunity is huge for marketers to tap into Microsoft’s rich consumer offering across the web, phone and console.
Watch the video and hear the three words he sees written in advertising’s next chapter.
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