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In order to mirror its high-impact, action-packed script, Paramount needed a blockbuster way to promote “Mission: Impossible – Ghost Protocol.” Looking for a way to improve likability and brand attribute associations, brand awareness and increased consideration, it was apparent an Xbox LIVE tie-in would be just the right fit.
By driving gamers to a Branded Destination Experience that offered a plethora of interactive contests, a movie trailer and custom downloads, the campaign was able to connect with the target in a unique and personal way. Also, in a first of its kind in-game integration, “Mission:Impossible – Ghost Protocol” partnered with Xbox LIVE for a sponsored in-game challenge in Gears of War 3.
Want to know how the mission ended? Visit Microsoft Advertising’s library of case studies here and be sure to download the Mission:Impossible case study here.
@shelbyhealy – Microsoft Advertising
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