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Three Microsoft Solutions Named IAB MIXX Finalists
The Interactive Advertising Bureau announced their 2012 IAB MIXX Finalists and we’re pleased to announce that three solutions from Microsoft were named as finalists. They include:
We’re honored to have these solutions considered as finalists and want to applaud all the submissions.
Alfa Romeo and LIQID for “Alfa Romeo Giulietta Launch – IAB Filmstrip”
Each of the campaigns was not only beautiful, but they each drove concrete results for the business.
For example, the Alfa Romeo ad wasn’t just a winner with the IAB, users on MSN Italia became fans as well:
The Your Dungeon My Dragon site for the Toyota Yaris also experienced great results. Respondents that visited the site on any platform were:
Last, but not least, the Route 66 campaign for Chevrolet was a resounding success, which blew past forecasts and expectations:
We will share more details on these and other successes in the future. For a complete list of IAB MIXX finalists, you can view them here.
For more information on how you can integrate the award-winning IAB Filmstrip into your next campaign, please visit us as advertising.microsoft.com
Shelby Healy – Microsoft Advertising
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