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This morning whilst browsing the web I stumbled across this great article written by Jeffrey L. Cohen, posted on Social Media B2B: 10 Rules for Epic B2B Blogging. Even though it was posted a few months back the content is good and I agree with all the points made, and actually most also apply to consumer blogging too.
Writing a blog post is a bit of a science if you want it to reach as many people as possible. In 2011 a study by PR Newswire revealed that press releases that included some kind of social/multimedia element could generate 77% more views and live online still generating interest for a whopping 20 days!
As more and more of us use social media, blogging should be a core component of a B2B company’s approach to social media, and it certainly is at Microsoft Advertising. 10 Rules for Epic B2B Blogging made reference to 10 rules that should be followed to build an epic blog for your B2B company:
I would however like to add to these rules with some that we apply at Microsoft Advertising (some written by Mel Carson) as I think they are equally important:
Let me know if you found this useful and get blogging!
Leena (Follow me on twitter @LeenaShahUK)
Microsoft Advertising UK Marketing Communications Manager
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Thanks Leena for referencing my blog post of 10 rules for epic blogging. Your additions are spot on, especially the ones about adding images and paying attention to length.