Good morning readers. With the launch of the first interactive 30 second spot for TV; Xbox NUads, Xbox is transforming TV advertising into something extraordinary.    

From a consumer viewpoint, Xbox was the #1 selling console in 2011 and has held more than 40 percent of the current-generation console market share for 14 consecutive months.

For advertisers, the growth of Xbox in the TV space means larger and more interactive audiences, spending more time on the service. This provides more opportunities to reach mainstream audiences in new and engaging ways. The number of advertising campaigns on Xbox LIVE has nearly doubled in the last year (2011-2012) and a staggering seven of the top ten advertising spenders in the US have advertised on Xbox LIVE (AdAge)

Below are just some of Xbox’s recent campaigns, be sure to let us know what you think and visit our gaming pages for more how Xbox can help you reach your campaign objectives.

Nike drives boot experience through Xbox LIVE

Nike have returned to Xbox LIVE with the 3rd installment of their 'My Time Is Now' campaign. Originally an EMEA wide campaign during the Euros, the campaign has since evolved to a UK specific campaign around the new masters of football, and finally, coinciding with the start of the football season. The UK campaign focused on the new boots Nike has to offer. This branded destination experience takes the Nike Bootroom from the original campaign, which allowed users to view boots personalised with their gamertags. In addition, the branded destination experience features a questionnaire for users to answer in order to match their style to a Nike footballer, further information on the boots to help
users find their perfect match and downloadable themes for each individual boot.

Watch a video capturing the Nike campaign

 

Snow White and the Huntsman

Universal Pictures ran a campaign on Xbox LIVE to promote their movie 'Snow White and The Huntsman'. This branded destination experience went live for a 24 hour roadblock in 10 markets; which coincided with the release date of the film. The branded destination experience included a synopsis of the film, picture gallery, free downloadable themes and gamer pictures, trailer and behind the scenes footage.

Click here to watch a video capture of the campaign.

 

Xbox LIVE uncovers Audi A3 campaign

Audi have recently launched their Audi A3 campaign on Xbox LIVE; the largest deal ever signed in Germany. The campaign will be live from 23rd July to 16th September 2012. This branded destination experience begins with an imaginative Kinect action, engaging the user to uncover the featured car.  An engaging 360’ car viewer is also featured, with customisable body paint and wheels, a first in EMEA. Users can opt in to find out more about the A3 via email, after which they are rewarded with an Audi theme, another EMEA first. In addition, the branded destination experience includes a video advertisement accessed through exploring the A3.

Click here to view a video capture of the campaign

Total Recall

To promote Total Recall, Xbox utilised the existing movie trailer which was displayed both within a Branded Destination Experience and on a video banner. This Branded Destination Experience featured free downloadable themes and gamerpics, an image gallery and a website link for more movie information.

Click here to watch a video capture of the campaign.

Thanks for reading!

Leena (Follow me on twitter @LeenaShahUK)