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Today we are excited to share that as of October 26, when Windows 8 became globally available, Microsoft Advertising had signed on more than 25 brands from around the world for Windows 8 Ads in Apps campaigns. Our teams across various countries have signed on numerous advertisers across a range of verticals – from autos to entertainment, beauty to banking, beverages to technology. We are thrilled that the following brands are among the first to join us as we reimagine consistent and connected advertising experiences across screens in a beautiful, brand safe Windows 8 apps environment:
These brands are rolling out Windows 8 Ads in Apps campaigns over the next several months in designated markets around the world within various Bing apps, Xbox apps, the Skype app and third-party apps independently developed by publishing partners. These advertising experiences within Windows 8 apps will be smarter, richer, more relevant and more valuable to consumers.
20th Century Fox and Nissan are the first campaigns that will run globally. 20th Century Fox is running its Windows 8 Ads in Apps campaign—which will first feature “Life of Pi” directed by Ang Lee—in Australia, France, Germany, Italy, Japan, Spain, the UK and the US. The ads will be featured within the Xbox Video app, SmartGlass app and across the Casual Games app.
“Windows 8 will be a perfect place for consumers to discover the beautiful imagery and epic story of Ang Lee’s masterpiece – Life of Pi,” said Bettina Sherick, Senior Vice President, Digital Strategic Marketing at 20th Century Fox International. “We are excited to showcase our spectacular holiday film in the biggest technology launch of all time.”
Example of 20th Century Fox “Life of Pi” Windows 8 Ads in Apps Campaign in Xbox Video App
Example of 20th Century Fox “Life of Pi” Windows 8 Ads in Apps Campaign
Nissan is the first brand to advertise in both Bing apps and Xbox apps in all markets where Windows 8 Ads in Apps is launching – including Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain, the UK and the US. The Nissan ads will be featured in Bing apps through December, and in Xbox Music from December through January.
“Nissan is delighted to be one of the first to run a Windows 8 Ads in Apps campaign globally,” said DeLu Jackson, General Manager of Nissan’s Global Digital Strategy. “The new Windows 8 platform allows us to reach a worldwide audience of people interacting with innovative technologies. Bing and Xbox apps enable these users to directly engage with the Nissan brand and experience our global commitment to "innovation that excites.”
We are also thrilled to have a host of publisher partners signed up for Windows 8 Ads in Apps. As of October 26, we’ve signed on premium publishers from around the world, including Allocine (France), The Associated Press (US), BBC Worldwide (UK), Bonnier (US), Deutsche Telekom AG (Germany), iLMeteo.it (Italy), MTV (UK), MusixMatch (Italy), News Republic (France), Photobucket (US), The Register (UK), Slacker Radio (US), The Tribune Company (US), Vocento (Spain) and many more, with others to come.
“Windows 8 brings scale and broad appeal to support our portfolio of more than 50 brands, including Field & Stream, Outdoor Life, Parenting, Popular Science and Saveur,” said Sean Holzman, Chief Brand Development Officer for Bonnier Corporation. “We are also impressed with Microsoft’s ad products, which are designed to enhance the user experience, a critical element to keeping our audience engaged.”
Consumers will see the difference as well. We conducted initial creative evaluation research with Metrixlab in the US to understand consumer reactions to Windows 8 Ads in Apps, and found out the following:
This is just the beginning (literally)! Along with the great work by our sales team, Stephen Kim’s Yarn team is continuing to work with top creative agencies to co-ideate innovative ad concepts for Windows 8 Ads in Apps – check out Stephen’s blog post on what the team and partners shared at Advertising Week earlier in October.
We are looking forward to working with more agencies, brands and publishers to create innovative Ads in Apps experiences that consumers love across Windows 8.
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This is awesome! When the ad flows through the content instead of breaking you away form the experience. This is going to be amazing!