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At @MSAdvertisingUK, we’re privileged to play host to a highly informed and insightful community of followers. Ranging from a broad mix of people at all levels in the advertising industry, to technology enthusiasts and CEOs, they are the people creating the news as much as they are the community most affected by new technologies and changes in digital.
After the hype around 2013 predictions from various celebrities and ‘gurus’, (the most noteworthy ones we’ve listed below) we wanted to see what the people who are most engaged with the reality of tech and advertising thought this year had in store, so we asked our community. The answers were clever, concise - and pretty witty!
There were a number of common themes that emerged in the answers; a lot of people are expecting 2013 to herald more freedom and flexibility when it comes to devices. We’ll be less reliant on our computers and consoles, while technologies blend into the background and everything from our digital footprint to our music, videos and games collections will be stored in the cloud. This, in turn, will affect how we work and socialise and, of course, how brands therefore communicate and engage with audiences.
Mobile and Tablet advertisement is already becoming more optimised and effective and it is expected that 2013 will see this area become crucial to marketers’ integrated strategies. Some also spoke more about the demise of the high street and the rising importance of RTB, video shopping and augmented reality.
Congratulations to @em2345 and @jamesbanks for winning the competition, but particularly thank you to everyone who took part and shared their #MSAPredictions.
P.S. We’re really looking forward to when ‘that thingybob you can’t remember will automatically appear on your worktop surface screen’
Yes, 2013 is going to be an exciting year indeed and here is a selection of predictions!
Top 2013 Predictions to note from the geeks and gurus:
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