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Today I’m delighted to announce the launch of Unilever’s first cross-platform ad campaign in the UK. The 'Mighty Moments' campaign will run across all of Microsoft’s devices and services, including Skype, Xbox, MSN, Mobile and Windows 8.
At Microsoft we believe in the importance of creating advertising that is accessible to the consumer’s online experience in ways that are both interesting and relevant. Encouraging engagement is about delivering a seamless journey to users in an honest and authentic way, not simply bombarding them with content.
The fourth month campaign is aimed at mums, through a series of ‘Mighty Moment’ experiences which have been designed to enrich and enhance their relationship with their children.
The camping includes:
An MSN Billboard
MSN Mobile activity:
Skype Activity on the conversational ad:
Ads in apps:
Paul O’Grady, the senior communications planning manager for marketing services at Unilever UK, said: "We’re pleased to be the first brand in the UK to use this exciting new technology to reach our target audience on a platform which is relevant to them.
"While also providing interesting content that is not only suitable for the whole family to enjoy, but can also be individually tailored, offering mums the chance to give stories a truly personal touch."
This is an incredible campaign that paves the way for more brands to think seamless cross screen engagement.
James Hayr, Head of Advertising Solutions, Microsoft Advertising UK
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