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Sky and their media agency Mediacom, wanted to create high-impact, online, display advertising to drive awareness of the Sky Awesome Foursome amongst UK adults earlier this year.
With the ’Best of Now’ in news, sport, entertainment and more, direct access to Outlook.com and Skype, a daily average audience of around 3M* UU and more than 17 million impressions, the MSN Homepage was the go-to place for engagement and reach online.
Utilising an eye-catching takeover to draw attention, users could explore the creative and put each member of the Sky Awesome Foursome in the spotlight for more detailed information. Here are a few screen shots:
The campaign was a great success and generated the following results:
“These results show good creative combined with a premium placement helps drive effective brand communications” Sara Burge, SKY Account Manager, Mediacom
Thanks for reading
Daniel Trevett, Senior Account Executive, Microsoft Advertising UK
Sources: Effectiveness research by Kantar Media, *UKOM March 2013
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