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It’s no doubt that Advertising Week, now in its 10th year, will be more dynamic and engaging than ever before. The energy and diverse perspectives that Microsoft is bringing to New York City will certainly make it our best Advertising Week yet!
During the course of the week, I hope you’ll discover how Microsoft is creating a dynamic canvas to reach and engage consumers. With our new devices and services focus, we’re determined to meet the needs of consumers – at work, home and on the go.
Throughout the entire week, we’re hosting an Experience Center in the heart of the Times Center. Our goal is to allow you to experience a day like our consumers do, and give you the chance to get hands-on with our devices and services. Every day we’ll change it up, so you’ll want to come back and see how it’s evolved.
I’ll kick off the week with a session at Monday’s IAB MIXX. My colleague, Ross Honey, GM of Xbox Advertising, will join me onstage to demo the key features of the new Xbox One, launching November 22. To understand all the excitement surrounding the launch of Xbox One, Ross will exclusively showcase the console – and provide the audience with a preview of the advancements in personalization technology that are revolutionizing living room entertainment as we know it.
And that’s not all. Microsoft is hosting three must-see sessions throughout the week that will include product raffles to those who attend:
I hope you will engage with us throughout the week by visiting our microsite at advertising.microsoft.com/adweek, follow us via Twitter at @MSAdvertising or join the conversation by using the hashtag #MSFTAW.
See you there,
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