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Round Table Notes on Creativity, Search and Social from Microsoft Advertising UK
Tim Kimber MSFT
In June 2011, held in London, Microsoft Advertising UK hosted a round table on Creativity, Search & Social. The audience included advertisers, creative agencies and the industry body IMRG (Interactive Media in Retail Group). Microsoft’s Dave Coplin (Director of Search) and James Hayr (Head...
Wed, Jul 13 2011
Ad Vision: Brian Monahan, Managing Director at IPG - Cannes Lions
Mel Carson - MSFT
“If 2009 was the year people went digital, and 2010 is when places went digital…” What do you think is next? Brian Monahan, Managing Director for IPG’s Emerging Media Lab, predicts in this video what 2011 will be known for in our digital journey. We encourage your feedback...
Wed, May 18 2011
Festival of Media Global 2011: “Ad Vision Series” Panel Discussion “Navigating Digital Possibilities”
Laurent Delaporte - MSFT
On Tuesday 10 th May at The Festival of Media Global 2011 , I had the pleasure of hosting the first in a series of discussions under the banner of the “ Microsoft Advertising Ad Vision Series ”. “Navigating the digital possibilities” – the theme of the session – is...
Fri, May 13 2011
Vertical Insights for Grocery, Fast Food and Consumer Electronics Marketers
How has the recession and growth of digital shaped our modern shopper’s purchasing path? What do the new dynamics means for marketers? Join Natasha Hritzuk, Director, Global Research and Insights at Microsoft Advertising, as she details findings from our recent research into shopper purchasing...
Wed, May 4 2011
Brand Building Video Insight for Creative Advertisers
Do you have a creative edge and the ambition to move beyond traditional marketing? If so, our new Brand Building in the Digital Landscape series has been designed for you. The full panel discussion is now available for instant viewing or you can check out the below excerpts! Rich media opportunities...
Thu, Apr 7 2011
Imagine 2011: Jeffrey Cole on Screen Time and Digital Future
Jenny Leahy - MSFT
First off, before diving into the below, check out Jeffrey Cole's full presentation on video . Jeffrey Cole, Director, Annenberg School Center for the Digital Future , has spent the last 11 years tracking TV usage. In the next three to four years Cole believes that screen time will rise from 30...
Wed, Mar 30 2011
Webinar for the Bold Brand Builder– Speak Up and Shape Our Digital Landscape
Dive into this live interactive discussion on Tuesday March 22, 11am PDT and 2pm EDT. Brand Building in the Digital Landscape will highlight winning submissions to The IAB Rising Star competition , reveal some clever campaign executions, and examine digital brand interaction. In the spirit of progressive...
Thu, Mar 3 2011
The Digital Dozen: UK Predictions for Online Advertising in 2011
Chris Maples - MSFT
This is a popular post! If you want to speak to someone about Social Media, please Contact Us . It’s impossible not to be excited about the the opportunities open to digital advertisers right now. 2010 saw the rise of smartphones, the continued growth of social and the introduction of many new...
Wed, Jan 5 2011
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