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Tagged Content List
Blog Post:
Introducing the New adCenter Training Hub
Christen Anderson - MSFT
Today, Microsoft Advertising launches its new adCenter Training Hub, where users will be able to move at their own pace with training segments that will help them increase their Microsoft adCenter knowledge. Below we have listed a few of the great benefits of this new training tool to help you get started...
on
Mon, Apr 2 2012
Blog Post:
Microsoft, Yahoo! and AOL Advertising Partnership Fully Operational and Open for Business
Daniel Sheinberg - MSFT
Today I’m happy to announce that the partnership we announced this past November, between Microsoft, AOL and Yahoo! is now fully operational and open for business. Starting this week, the Microsoft Media Network, AOL’s Advertising.com and Yahoo! Network Plus are leveraging real-time bidding...
on
Thu, Mar 15 2012
Blog Post:
Announcing the Microsoft Advertising Story Award’s Global Judging Panel
Richard Dunmall - MSFT
As I wrote back in January , the Microsoft Advertising Story Awards challenge marketers to think about future innovation in advertising and promote their chosen brands and stories in inventive and forward looking ways. As submissions for MSA’s continue to pour in from all over the world,...
on
Mon, Mar 5 2012
Blog Post:
People Powered Stories - Moving Beyond the ‘Like’ with Social Advertising
Jennifer Creegan - MSFT
Today at Social Media Week in New York I introduced a new social advertising solution I am pretty excited about. We’re calling it People Powered Stories (PPS) ™. With it, advertisers can incorporate real peoples’ ratings and reviews about their products within a rich brand ad. The solution...
on
Tue, Feb 14 2012
Blog Post:
Challenging Global Marketers and Agencies to be Storytellers and Win a trip to Cannes!
Richard Dunmall - MSFT
Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie awards season, we’re launching the Microsoft...
on
Mon, Jan 30 2012
Blog Post:
The Search for Incredible Comes to an End at Sundance Film Festival
David Pugh-Jones - MSFT
This week, amid the Hollywood glitz and glamour of Sundance, the world-renowned independent film festival in Park City, Utah, there is one incredible screening that I cannot wait to attend. A few months ago I announced the global launch of the ‘In Search of Incredible’ campaign that Intel...
on
Thu, Jan 19 2012
Blog Post:
Observations from CES: Advertisers are Hungry for Help Telling Their Story
Frank Holland - MSFT
Having just returned from my first CES, I want to share some of my key observations from an advertising perspective. First and foremost, I was struck most by the incredible density of both brand clients and agency partners in attendance. Marketers and advertisers are hungry to understand how technology...
on
Thu, Jan 12 2012
Blog Post:
2011, A Game Changer for Xbox
Shawn McMichael - MSFT
The timing of the Consumer Electronics Show in early January always makes it a perfect place to reflect on the past year and consider what’s to come. As I read and listen to all the news from this year’s show , it reminds me just how much the Xbox platform and audience have grown. When we...
on
Mon, Jan 9 2012
Blog Post:
Steve Ballmer’s Microsoft Speech at CES 2012
Mel Carson - MSFT
As my post explained on Friday , although this was Microsoft’s last keynote at the Consumer Electronics Show, we wanted to re-affirm Microsoft Advertising ’s commitment to continue partnering with advertisers and agencies at the event, and keep demonstrating that the consumer is absolutely...
on
Mon, Jan 9 2012
Blog Post:
Buckle Up For this Ride: Chevrolet’s Route 66 Fan-share Contest Puts Spotlight on Potential Super Bowl XLVI Spot!
Stephen Kim - MSFT
The open road means so much, to so many. To me, the thought of it brings back nostalgic memories of cross country trips with my family, road trips with friends to see bands play, and summer camping trips in our national parks. Chevrolet wanted people worldwide to celebrate and share experiences like...
on
Thu, Dec 22 2011
Blog Post:
Reflections On 2011 and the Year Ahead
Frank Holland - MSFT
With a New Year approaching, we typically take time to reflect on the past year and make resolutions for the coming one. For me, I’ve been taking stock of my first six months in this role and the world of digital advertising. In the conversations I’ve had with advertisers, publishers and...
on
Wed, Dec 14 2011
Blog Post:
Delish Dishes Revamped Web Presence
Gabriela Bayardo - MSFT
MSN and Hearst are dishing out a tasty new look and feel on www.delish.com , sure to whet the appetite of Delish fans. We’ve spiced up the visual appeal including the logo and site header, improved navigation, and new features making engagement an even more yummy experience. Advertisers are also...
on
Mon, Dec 12 2011
Blog Post:
Microsoft Advertising Releases Technical Preview of Advertising SDK for Windows 8
Jennifer Creegan - MSFT
Yesterday, my colleagues in Windows shared the monetization opportunities that will be available for developers within the Windows 8 app ecosystem (link below!). One of those opportunities will be the ability to advertise in Windows 8 apps. As you can imagine, we are pretty excited about the opportunity...
on
Wed, Dec 7 2011
Blog Post:
New Xbox 360 Experience - What it Means for Advertisers
Shawn McMichael - MSFT
On Sunday, December 4, 2011 Microsoft announced the launch of an all-new Xbox 360 experience , which will go live on Tuesday, December 6, 2011. By now there has already been a lot of buzz about the launch including the first group of new, custom entertainment applications on Xbox LIVE. Excitement around...
on
Mon, Dec 5 2011
Blog Post:
Microsoft Advertising Solutions and Independent Developer Earning Revenue
Kashif Ali - MSFT
Today, I have the pleasure of presenting at AppNation in San Francisco, California with Elbert Perez, an independent XNA Windows Phone developer. Elbert has quickly become a prolific XNA game developer with a strong community of players. Elbert has been developing XNA games for Windows Phone since...
on
Wed, Nov 30 2011
Blog Post:
Microsoft Advertising and Target Bring the Weekly Print Circular to Life with the Mobile “Dynamo”
Mario Ribera - MSFT
Consumers are looking more and more to mobile as a key part of the shopping experience. As a result, retailers are adjusting how they approach their marketing mix. Although change can be difficult and sometimes scary, Target took a chance and embraced a new, innovative mobile solution that significantly...
on
Thu, Nov 17 2011
Blog Post:
Microsoft Advertising Signs Global Commercial Agreement with Mojiva Inc.
Kashif Ali - MSFT
Today, Microsoft Advertising is announcing that it has signed a global commercial agreement with Mojiva Inc. Under the terms of the deal, Microsoft Advertising will integrate Mojiva’s Mocean Mobile platform into our existing suite of digital advertising technologies--such as AdExpert, pubCenter...
on
Tue, Nov 15 2011
Blog Post:
A New Day for Display… Microsoft, AOL, Yahoo! Announce Advertising Agreement
Rik van der Kooi - MSFT
Earlier today, we formally announced a display advertising partnership agreement with Yahoo! and AOL. This agreement was the subject of much rumor and speculation over the last month and a half, but it wasn’t until just this week that we actually formalized the partnership. I’d like...
on
Tue, Nov 8 2011
Blog Post:
Introducing The Launch Campaign for ‘In Search Of Incredible’ with Intel and ASUS
David Pugh-Jones - MSFT
Incredible. It’s not a timid word, is it? A handful of the alphabet builds one word that has described millions stories. It has been used to describe artistic masterpieces, notes that have stirred emotion and experiences that have inspired. Where do you find these incredible moving stories...
on
Tue, Nov 8 2011
Blog Post:
FREE Limited Time Accreditation!
Ricky Poole - MSFT
Are you ready to become a Microsoft Advertising Accredited Professional ? Don’t want to pay the fee? If you answered “yes” to both of these questions, you’ve come to the right place! Becoming a Microsoft Advertising Accredited Professional will give you the tools and resources...
on
Fri, Nov 4 2011
Blog Post:
The X Factor and Twitter: Multi-Screen in Action
Laurent Delaporte - MSFT
Over the past week, TV show ‘The X Factor’ – produced by TV mogul Simon Cowell – has prompted a flurry of thought-provoking stories on both sides of the Atlantic from some of the ad industry’s leading commentators. What’s captured their attention is the seemingly inseparable...
on
Mon, Oct 31 2011
Blog Post:
Microsoft Advertising and OWN Unveil New Mosaic Advertising for the Rosie O’Donnell Show and Oprah’s Lifeclass
Keith Lorizio - MSFT
What was the best day of your life? The day you got married, graduated from college, or had your first child? Now you can share your best life stories with MSN using the first ever sponsored Mosaic, which combines creativity with technology to deliver innovative storytelling opportunities. We worked...
on
Mon, Oct 24 2011
Blog Post:
Microsoft Unveils First Ever Multi-Product Christmas Advertising Campaign
Paul Davies - MSFT
Did you watch The Gadget Show last night? If you did, you’ll probably have seen the first UK showing of the TV advert from our new global campaign, which showcases Windows, Windows Phone, Xbox for Kinect and Office within a real-life family scenario. The campaign, led by US ad agency Crispin Porter...
on
Tue, Oct 18 2011
Blog Post:
The Consumer Journey - A New Model to Help Marketers Connect with Consumers at the Right Time and Place
Natasha Hritzuk - MSFT
Today, I presented an exciting new study at Ad Week in New York that takes a fresh look at the consumer purchase journey. Over the years, we’ve spent a lot of time tracking how shoppers journey from the research phase through to post-purchase. But there’s been less focus on uncovering why...
on
Thu, Oct 6 2011
Blog Post:
New Content Partnerships Give Advertisers What They’ve Always Wanted – And Then Some
Mark Kroese - MSFT
Every so often, you realize that you’re part of a “tipping point” moment. This particular moment is about the transformation of TV from a one-size-fits-all passive experience to a personalized, social and irresistibly interactive experience. For both consumers and advertisers, the promise...
on
Thu, Oct 6 2011
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