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#CannesLions 2013 chat with Dionne Colvin (Toyota) and John Lisko (Saatchi & Saatchi) #MSFTCannes
Shelby Healy - MSFT
Hello from this, our fourth day at Cannes Lions 2013. I caught up with Dionne Colvin (National Marketing Media Manager, Toyota) and John Lisko (Exec Communications Director for Saatchi & Saatchi) about their 2013 brand campaign 'Let's go places' and what they found most fascinating in the Microsoft...
Wed, Jun 19 2013
The Art of Storytelling and Implications for Advertising
Nigel Kwan - MSFT
If you look back across the history of mankind, storytelling has played a vital role in propagating culture, from community to community, across generations. What is the bible if not an extensive collection of parable stories, and who could forgot the metaphoric tales of our childhood? You only have...
Wed, Nov 16 2011
Round Table Notes on Creativity, Search and Social from Microsoft Advertising UK
Tim Kimber MSFT
In June 2011, held in London, Microsoft Advertising UK hosted a round table on Creativity, Search & Social. The audience included advertisers, creative agencies and the industry body IMRG (Interactive Media in Retail Group). Microsoft’s Dave Coplin (Director of Search) and James Hayr (Head...
Wed, Jul 13 2011
Brand Building Video Insight for Creative Advertisers
Do you have a creative edge and the ambition to move beyond traditional marketing? If so, our new Brand Building in the Digital Landscape series has been designed for you. The full panel discussion is now available for instant viewing or you can check out the below excerpts! Rich media opportunities...
Thu, Apr 7 2011
Research: Talking Brands - Where the Conversations Are Happening
Linda Liberg - MSFT
Following the conversations we have with our partners and clients, we know that the wealth of online social media and communication channels can be tricky terrain for advertisers to navigate, particularly when trying to measure the types of brand conversations taking place and how and when they impact...
Mon, Apr 4 2011
RIMC 2011: Learning a digital lesson from the Icelandic people
Cedric Chambaz - MSFT
A volcano eruption, ash clouds driving millions of air travellers crazy, national bankruptcy… It is an euphemism to say that Iceland, as a country, has been hardly spared in the last couple years. Yet, 2011 could be the year of redemption as the entire country has mobilised to put Iceland back...
Tue, Mar 15 2011
Microsoft Ad Formats Have Potential to Cut Ad Production Time in Half
Jennifer Creegan - MSFT
To echo Carolyn’s post last week, my brand advertising team is very excited about the new creative opportunities that we are bringing to market for advertisers. In discussions I’ve had with CMOs, time and time again we hear them say that digital represents 10% of their spend but over 50%...
Tue, Jan 18 2011
Doing Deals with Devil: AOL’s Content Play at AdWeek 2010
Kelly Jones - MSFT
William Ziff-Levine, Principal and Co-Founder of D&MC, kicked off AOL’s “Content, so what?” session with a reminder about what consumers are really doing with their time online. According to two recent D&MC and Nielsen studies , 53% of consumers’ time is spent with content...
Thu, Sep 30 2010
Digital Affluencers: When to Wrestle With the Pig at AdWeek 2010
Kelly Jones - MSFT
A soggy crowd swam out to the Times Center Monday afternoon to hear a Digitas-led panel speak about one of the hottest topics of the year: how should we rethink mass marketing in order to leverage our most passionate customers — also known as “affluencers” — to help carry brand...
Mon, Sep 27 2010
The Cannes Debate with Sir Martin Sorrell and Keith Weed
Colm Bracken - MSFT
The final seminar we attended at Cannes Lions 2010 also happened to be one of the more interesting. Pitted against WPP chief Sir Martin Sorrell was Keith Weed, Unilever CMO. They discussed a veritable smorgasbord of topics throughout the hour long debate, with some very strong opinions on consumer insights...
Fri, Jun 25 2010
Growing our TV presence – A&E Television Networks signs deal with Microsoft’s Admira
Today we announced a deal in the US with A&E . This is a huge step in our work to bring digital measurement and targeting to the television. If you haven’t seen the Admira product from Microsoft Advertising, check it out - I think you’ll be amazed at what you can do on your TV buys...
Thu, Apr 1 2010
New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns
Anita Caras - MSFT
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of cash and eyeballs in an increasingly saturated market...
Tue, Mar 9 2010
Video: Microsoft Advertising Discusses Behavioral Targeting and CPG at OMMA
James Colborn - MSFT
Last Thursday (February 25 th ), the Marriott Marquis in New York City’s Times Square played host to the 2010 Online Media, Marketing and Advertising (OMMA) Behavioral Targeting Conference. The event was attended by a mix of direct advertisers, interactive agencies, publishers, networks and data/analytics...
Tue, Mar 2 2010
Where's the Metric? - adtech New York 2009
Noah Singer - MSFT
Moritz Loew, Sr Director of Sales for MSNBC & senior leaders from Yahoo! , Hill Holiday , Eyeblaster discussed the current state of display advertising at ad:tech in new York this week. The current state seems to be missing a way of effectively communicating to brand advertisers the value of branding...
Fri, Nov 6 2009
Branding - It's All In Your Head
John Chandler-Pepelnjak - MSFT
An active comment thread has sprung up on Young's recent post about branding metrics and the web. One of the topics (Pepsi versus Coke) has recently had some ground-breaking research come out regarding how branding actually works in the brain. This month some of the analysts in Microsoft Advertising...
Wed, Jul 15 2009
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