Home
»
Premium
»
English
»
Microsoft Advertising
»
Microsoft Advertising Blog
»
All Tags
»
cannes lions
Browse by Tags
Blog
Featured
Blog
Tags
Tags
advertising week
advision
adweek
Analytics & Research
Announcements
cannes
canneslions
canneslions11
canneslions12
creativity
digital marketing
display
events
featured
Games Advertising
Kinect
Microsoft Advertising
Mobile
Mobile Advertising
msa news
msanews
multi-screen
research and insight
Social Media
video
Tagged Content List
Blog Post:
Microsoft Advertising Announces Chrysler as First Advertiser to Pilot Polymorphic Ads
Jennifer Creegan - MSFT
A busy week in Cannes never disappoints! It’s great to be state-side but as I look back at what we revealed, as well as looking at the road ahead, I am thrilled at what an extraordinary week it was. Frank Holland started out the week by unveiling our "Visionaries" video, sharing our view on advertising’s...
on
Mon, Jun 25 2012
Blog Post:
Social Swarm Creative Solution a Hit in Cannes
Shelby Healy - MSFT
Gamification and Twitter are two things that have become well-talked about in the marketing industry. The Global Creative Solutions team viewed this pairing as a perfect opportunity to introduce the industry to a new creative solution called “Social Swarm.” In the video below, Lead...
on
Thu, Jun 21 2012
Blog Post:
Bodymetrics Uses Kinect for Windows Technology to Find the Perfect Jeans
Shelby Healy - MSFT
When Kinect first launched, many people thought, “Wouldn’t it be great if we could use this for trying on clothes?” Bodymetrics had the same question and brought the idea to life. In this short video, Mel Carson talks to Joanne M. Hackett, Direct of Business Management for Bodymetrics...
on
Wed, Jun 20 2012
Blog Post:
David Sable from Y&R on #CannesLions and the #MSAStoryAwards
Shelby Healy - MSFT
It’s always a pleasure to speak with David Sable, and we had the opportunity to chat with him for a moment at the Microsoft Advertising Beach Club in Cannes. Watch the video to hear his thoughts on how the Cannes Lions Festival of Creativity has changed over the years, his experience as the...
on
Wed, Jun 20 2012
Blog Post:
Skype and Surface and Prizes–Oh, My! Tour the MSA Digital Lounge at #CannesLions
Shelby Healy - MSFT
Last year, the Microsoft Advertising Digital Lounge in the Palais was a harbor to check e-mail, catch up with friends and take a break from the hustle and bustle of Cannes Lions. This year, you can still enjoy some downtime, but we decided to do things a little differently: If you’re in Cannes...
on
Tue, Jun 19 2012
Blog Post:
The Bill & Melinda Gates Foundation Aims to #changetheworld with #CannesLions
Shelby Healy - MSFT
If you asked the average individual about advertising, it would come as no surprise to hear them list their favorite campaigns, spots or placements from well-known brands. What would it be like if they easily recalled campaigns aimed at ending homelessness, poverty and other issues plaguing the world...
on
Tue, Jun 19 2012
Blog Post:
Microsoft Advertising Unveils Windows 8 AiA Concepts at Cannes 2012
Jennifer Creegan - MSFT
I’m happy to be writing this from the Cannes Lions International Festival of Creativity . Aside from the spectacular location, I always enjoy the opportunity to meet and share ideas with the best and the brightest in our business. This year, we are also excited to be giving our advertising and...
on
Tue, Jun 19 2012
Blog Post:
Microsoft Advertising Brings Agency Partners in Earlier than Ever with Windows 8 Ads in Apps Concepts
Stephen Kim - MSFT
Greetings from Cannes. It’s always a pleasure to be at the annual Cannes Lions International Festival of Creativity , but this year is especially exciting as we’re giving a sneak peek at what advertising within Windows 8 applications can and might look like. Considering that Windows...
on
Tue, Jun 19 2012
Blog Post:
And the Winners of the Microsoft Advertising Story Awards are… #MSACannes
Mari Kim Novak - MSFT
Four months ago, Microsoft Advertising laid down a challenge to the advertising world. We asked our agency and brand partners from around the globe to submit their ideas (gilded with innovation and creativity) to the Microsoft Advertising Story Awards. We wanted them to think about how they would...
on
Thu, May 31 2012
Blog Post:
Cannes Lions 2012 - Follow Advertising’s Next Chapter #MSACannes
Mel Carson - MSFT
In just four weeks, thousands of creatives, advertisers, marketers and agencies will descend on Cannes, in the South of France, for the Cannes Lions International Festival of Creativity . Birds Eye Bing Map of La Croisette 2012 is the 11th year we’ve proudly sponsored the event and it...
on
Mon, May 21 2012
Blog Post:
Announcing Local Market Winners of the Microsoft Advertising Story Awards
Mari Kim Novak - MSFT
In January, we invited the top creative thinkers across the globe to participate in the inaugural Microsoft Advertising Story Awards, a contest dedicated to showcasing the world’s best in digital storytelling. Over the last ten weeks, we collected many exceptional entries telling brand stories...
on
Wed, May 2 2012
Blog Post:
Video: On Kinect for Windows with Steve Clayton - Part 3
Mel Carson - MSFT
Part 3 in our series with Steve Clayton gives us his thoughts on Kinect for Windows . When Kinect for Xbox 360 was launched in November 2010, the reception was huge. Millions of units (8 million in the first 60 days) were sold, and it became the fastest selling consumer electronic product in history...
on
Tue, Apr 17 2012
Blog Post:
Announcing the Microsoft Advertising Story Awards US Judging Panel
Keith Lorizio - MSFT
I am thrilled to announce the independent judging panel for the U.S. portion of the Microsoft Advertising Story Awards . The awards recognize and champion innovative thinking in the world of digital marketing by challenging contestants to develop a forward-looking marketing plan for a Brand or Non-profit...
on
Thu, Mar 15 2012
Blog Post:
David Sable on His Favorite Advertising Campaign – #MSAStoryAwards
Shelby Healy - MSFT
Take a second to think about your favorite ad. Can you picture it? How did it make you feel? Why did it resonate with you? Wouldn’t you like to ask one of the advertising industry’s leaders what ad they consider most memorable? We had the opportunity to ask this question of David Sable, CEO...
on
Wed, Mar 14 2012
Blog Post:
Jacki Kelley, CEO, Universal McCann, on Storytelling #MSAStoryAwards
Shelby Healy - MSFT
Storytelling is one of the most talked-about topics in advertising lately, but how to develop an effective tale that connects with the viewer isn’t nearly as discussed. In a recent interview, we sat down with Jacki Kelley, CEO, Universal McCann as well as one of our global judges for the Microsoft...
on
Tue, Mar 13 2012
Blog Post:
Calling All UK Digital Innovators - 4 Weeks Left For a Chance to Win 5,000 Pounds and a VIP Trip to Cannes
Donna Hindson - MSFT
Do you have what it takes to be a global winner and showcase your innovative and creative expertise to the world’s media industry? Enter the Microsoft Advertising Story Awards contest, representing the UK and you’ll soon find out! UK Marketers are invited to submit a campaign idea for...
on
Tue, Mar 6 2012
Blog Post:
Announcing the Microsoft Advertising Story Award’s Global Judging Panel
Richard Dunmall - MSFT
As I wrote back in January , the Microsoft Advertising Story Awards challenge marketers to think about future innovation in advertising and promote their chosen brands and stories in inventive and forward looking ways. As submissions for MSA’s continue to pour in from all over the world,...
on
Mon, Mar 5 2012
Blog Post:
Weekend Project: Prove Your Brilliance
Shelby Healy - MSFT
Ah, the sweet taste of success. You’ve have a spoonful once or twice in your life, right? Maybe more? Perhaps it was just last week when you presented that killer idea that you just know someone rumbled they wish they had thought of that ( zing !). Maybe it was finishing that project ahead of schedule...
on
Fri, Mar 2 2012
Blog Post:
David Sable from Y&R on Best Bets for 2012 – #AdVision
Shelby Healy - MSFT
In this edition of AdVison, our very own Mel Carson looks into the crystal ball with Y&R’s David Sable on what to expect for 2012. “Storytelling is getting much more important,” Sable said. With the increasing number of advertising channels entering the market so rapidly, advertisers...
on
Thu, Feb 2 2012
Blog Post:
New Xbox 360 Experience - What it Means for Advertisers
Shawn McMichael - MSFT
On Sunday, December 4, 2011 Microsoft announced the launch of an all-new Xbox 360 experience , which will go live on Tuesday, December 6, 2011. By now there has already been a lot of buzz about the launch including the first group of new, custom entertainment applications on Xbox LIVE. Excitement around...
on
Mon, Dec 5 2011
Blog Post:
Ben Lukawski from Mindshare on Scale Technology - #AdVision
Shelby Healy - MSFT
Ben Lukawski, Managing Partner at Mindshare , took a break from hustle and bustle of Cannes to talk to our own Kaila Lightner about a very important industry topic: scale. “The interesting thing about technology and Microsoft specifically is that it gives brands scale. So in a world where we’re trying...
on
Thu, Oct 27 2011
Blog Post:
Jason Scott from Microsoft on Mobile Advertising in Asia - #AdVision
Shelby Healy - MSFT
In this clip, we travel back to Cannes where Kaila Lightner talks with Microsoft Asia General Manager Jason Scott on mobile opportunities in Asia. In a large market that is home to over 2,000 languages, brands have a unique challenge on their hands when building...
on
Wed, Sep 14 2011
Blog Post:
Dirk Henke from Criteo on Changing Business Decisions - #AdVision
Shelby Healy - MSFT
Technological advances in advertising are always a hot topic at industry events. In this clip, Kaila Lightner talks with Criteo’s Vice President of Business Development Dirk Henke about how these advances, and working with Microsoft Advertising, are driving business decisions. ...
on
Wed, Sep 7 2011
Blog Post:
Video: Jo Lyall from Mindshare on Sticky Stories, Purchasing Paths - #AdVision
Shelby Healy - MSFT
Developing a compelling story for customers to dive into is an increasingly important element for successful campaigns. In this clip, Jenny Leahy talks with Jo Lyall of Mindshare on what these sticky stories look like and how they align with the customer purchasing path. ...
on
Wed, Aug 31 2011
Blog Post:
Insights from Cannes 2011: Interactivity and Effectiveness In, Indulgence Out
Mark Kroese - MSFT
One of the many things I love about the Cannes International Advertising Festival is its consistency: year after year the event continues to be a global mash-up of cutting edge creatives, celebrities, ad industry leaders and talented marketers—all of them fired up for a week of workshops, networking...
on
Thu, Jul 21 2011
1
2
3
4