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Increase Site Traffic and Brand Awareness with Remessaging
Kim Farmer - MSFT
Last year some good friends of mine decided it was time to get married; he proposed, she accepted, and the wedding planning ensued. They set the date, and the place – Las Vegas. I was ecstatic. Naturally, the deal-finder that I am, I started searching around for hotels and airfare that fit my...
Fri, Oct 29 2010
Massive and comScore Release Results for Bing In-Game Ad Campaign
Michelle Strub - MSFT
Today we released the results of a Massive in-game advertising campaign for Bing. This is a great example of the capabilities of the measurement methodology we developed with comScore called AdEffx Action Lift for Gaming. We announced the collaboration to develop the methodology late last year. The...
Wed, May 19 2010
New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns
Anita Caras - MSFT
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of cash and eyeballs in an increasingly saturated market...
Tue, Mar 9 2010
New Announcement - CPG Online Effect partners with comScore
Dana Swygard - MSFT
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not through the newspaper, Moms are getting these coupons...
Thu, Feb 25 2010
Microsoft Media Network - Fastest Growing Ad Network in the US
Mel Carson - MSFT
comScore announced last night that our ad network was the fastest growing year-on-year from December 08 to December 09. The press release shows our unique users grew in the US a whopping 31% to 165M at the end of last year from 126M the year before. comScore senior vice president Jeff Hackett said...
Fri, Jan 15 2010
Games Advertising Takes Center Stage
JJ Richards MSFT
Over 200 advertiser and agency folks joined the Massive team and our game publisher partners last Thursday night at the Allen Room, home of Jazz at Lincoln Center, for the second annual Microsoft Advertising Gaming Upfront event, showcasing content available for brands in the latest video game titles...
Wed, Nov 18 2009
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