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Pirates of the High Streets
Tim Lumb - MSFT
Amidst the attacks on communities, businesses, properties and houses, one of the key characteristics of the recent rioting in the UK was looting – Theft, on a grand scale. Another key characteristic was the socio-economic profile of those taking part in the looting - Young people, some perhaps...
Wed, Sep 7 2011
The Microsoft Media Network and Microsoft Advertising Exchange: Part 2 of 3
Eric Dahlberg - MSFT
Do ad networks have a future in an exchange-enabled world? With both an ad exchange and a network in its portfolio, Microsoft Advertising is particularly interested in the answer to this question. In this three part series hear how Microsoft, while bringing its Advertising Exchange to market, is simultaneously...
Thu, Jun 16 2011
Vertical Insights for Grocery, Fast Food and Consumer Electronics Marketers
How has the recession and growth of digital shaped our modern shopper’s purchasing path? What do the new dynamics means for marketers? Join Natasha Hritzuk, Director, Global Research and Insights at Microsoft Advertising, as she details findings from our recent research into shopper purchasing...
Wed, May 4 2011
New Shopper Journeys: Making Post-Purchase Conversations Count
Laurent Delaporte - MSFT
Traditionally advertisers place significant resource and emphasis on their pre-purchase marketing strategy, but in a recent study released by Microsoft Advertising entitled New Shopper Journeys compelling new evidence came to light about the importance of having - in addition to a strong and integrated...
Tue, Feb 15 2011
Online Research: Engaging Moms in a Multi-Screen World
Our multi-screen ecosystem is growing quickly, as is the rate of adoption of (and adaptation to) a multi-screen lifestyle. Today’s consumers – and in particular moms (or mums, if you're a reader from outside the US!) - interact with media at home, at work and everywhere in between...
Thu, Jan 6 2011
’Tis the Shopping Season – US Online Retail Research with Carat
Keith Lorizio - MSFT
With holiday decorations going up earlier each year, and Black Friday and Cyber Monday behind us, it can be tempting to think that the peak of the shopping season has passed. However, I wanted to take a moment to share some findings with our partners and friends that clearly indicate that shopping behaviors...
Thu, Dec 9 2010
Microsoft Advertising Unites Charities and Business to Bring 9 Million UK People Online
Kate Newton - MSFT
Microsoft Advertising UK proudly announced today their participation in a ground-breaking partnership with RaceOnline2012 , Age UK and other not-for-profit organisations and companies (3 mobile, B1 Connect, BT, EuroPC, eBuyer, VCCP, Zoostorm and 3 Monkeys Communications) who have pooled their resources...
Thu, Dec 2 2010
Meet the Decision-Makers: Microsoft Advertising Women and Moms
Kelly Jones - MSFT
It’s well-known among marketers that women influence as much as 85% of household purchases. But how many times have you seen a commercial or advertisement that misses the mark (a certain controversial auto ad from last year’s Super Bowl may come to mind…)? Here at Microsoft Advertising...
Thu, Dec 2 2010
Increase Site Traffic and Brand Awareness with Remessaging
Kim Farmer - MSFT
Last year some good friends of mine decided it was time to get married; he proposed, she accepted, and the wedding planning ensued. They set the date, and the place – Las Vegas. I was ecstatic. Naturally, the deal-finder that I am, I started searching around for hotels and airfare that fit my...
Fri, Oct 29 2010
New Digital Research: Evolving our Understanding of Pre-Family Man
Greg Forbes - MSFT
“All men are created equal” (Thomas Jefferson, Declaration of Independence). Sadly for advertisers, men don’t remain equal throughout their lives. It would be easy if they were all the same and into the same things; we could reach them all in the same places and communicate with them...
Mon, Oct 4 2010
Beware of the Great Ignored! Download Our Premium Consumer Digital Research
Nick Drew - MSFT
Would you believe that many premium brands’ advertising efforts are failing to engage up to half of potential customers? Unlike expensive luxury brands, products in the premium category are increasingly within the grasp of the ordinary person. A BMW 3 Series is a classier purchase than a Ford...
Wed, Jun 2 2010
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