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New Microsoft Advertising UK Team ‘DM5’ Launches Today
James Hayr - MSFT
Anyone else out there hiding behind the sofa as the next digital creation appears from the darkness to terrify an already confused and overwhelmed media community? Just me, then? Mind you, I was afraid of the Cybermen. Digital media shouldn’t be a scary place yet the pace of change in the sector...
Fri, Jul 15 2011
Round Table Notes on Creativity, Search and Social from Microsoft Advertising UK
Tim Kimber MSFT
In June 2011, held in London, Microsoft Advertising UK hosted a round table on Creativity, Search & Social. The audience included advertisers, creative agencies and the industry body IMRG (Interactive Media in Retail Group). Microsoft’s Dave Coplin (Director of Search) and James Hayr (Head...
Wed, Jul 13 2011
Connecting the Dots with the ANA’s Members Only Multi-Screen Conference
Kelly Jones - MSFT
I had the pleasure of speaking at the ANA Marketing Members Only Multi-Screen conference on Thursday, where four classic brands presented case studies demonstrating how they drive engagement across screens. Rick Song, GM of the East Coast Region at Microsoft Advertising, hosted the event in our midtown...
Mon, May 16 2011
Preview PC and Mobile Local Ad Offerings for Bing and adCenter
Dennis Glavin - MSFT
The following has been cross-posted from the adCenter Blog. Today at Social-Loco , I had the opportunity to share Bing’s thinking around local search advertising – specifically around how consumers are embracing locally targeted content on the PC and mobile, and because of that shift,...
Thu, May 5 2011
RIMC 2011: Learning a digital lesson from the Icelandic people
Cedric Chambaz - MSFT
A volcano eruption, ash clouds driving millions of air travellers crazy, national bankruptcy… It is an euphemism to say that Iceland, as a country, has been hardly spared in the last couple years. Yet, 2011 could be the year of redemption as the entire country has mobilised to put Iceland back...
Tue, Mar 15 2011
Microsoft Advertising Wins Two IAB Rising Stars Awards
Jennifer Creegan - MSFT
This is a popular post! If you want to speak to someone about Creative Solutions, please Contact Us . I am thrilled to share that the Interactive Advertising Bureau (IAB) just honored Microsoft Advertising today with TWO IAB ‘Rising Stars’ ad format awards for our “Filmstrip”;...
Mon, Feb 28 2011
Digital Campaign Success: a Framework for Measurement
Communicating the Digital Landscape: A marketer’s guide to digital advertising has been getting quite a bit of traction in the Twitterverse recently. For those outside of the ReTweeting fan club, the report is an outcome-oriented exploration into digital advertising—what it is, its role in...
Wed, Jan 26 2011
Delivering Converting UK Customers, Right to Your Door
Cedric Chambaz - MSFT
Clearing the Way to Your Door The weeks ahead of Christmas and Boxing Day in the UK are one of the busiest, and most critical time of the year for online retailers. This is the month during which annual turnovers are made, or missed. At the same time, thousands of stressed Christmas shoppers...
Fri, Nov 19 2010
Increase Site Traffic and Brand Awareness with Remessaging
Kim Farmer - MSFT
Last year some good friends of mine decided it was time to get married; he proposed, she accepted, and the wedding planning ensued. They set the date, and the place – Las Vegas. I was ecstatic. Naturally, the deal-finder that I am, I started searching around for hotels and airfare that fit my...
Fri, Oct 29 2010
Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB Exchange
Raj Kapoor - MSFT
This is a popular post! If you want to speak to someone about the Microsoft Ad Exchange, we invite you to Contact Us . Today, Microsoft Advertising is launching our Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded...
Thu, Sep 16 2010
Get Great Digital Ideas from our US and EMEA Creative Showcase
Mel Carson - MSFT
Bereft of digital ideas? Looking for some creative inspiration? Check out our brand new Creative Showcase . You’ll get to experience a full range of digital experiences and creative executions – from simple banners to innovation multi-screen campaigns. You can search campaigns by top...
Mon, Jul 26 2010
Tune In: Microsoft Advertising and NBC Unite To Promote The Network’s Fall Lineup
Michelle Strub - MSFT
Next week marks the TV Upfronts, when television networks showcase the fall season's offerings for Madison Avenue in hopes of booking early ad revenue and generating buzz. It's more generally the place where the networks announce their new fall schedules, as well as the chance for many shows...
Thu, May 13 2010
The Silent Click - Increase Brand Awareness Online - adtech New York 2009
Jon Clark - MSFT
Ad Tech is an incredible resource not only for those looking to connect with old friends and those looking to lose a handful of business cards at networking events, but for nuggets like yesterday's session: The Silent Click: How Online Advertising Can Drive Brand Awareness and Preference . These...
Fri, Nov 6 2009
ad:tech Indicates the Temperature of a Growing Digital Advertising Industry
Cedric Chambaz - MSFT
This week, the Internet Advertising Bureau (IAB) published the latest figures about digital media spend in the UK. This research, published by the IAB in partnership with PricewaterhouseCoopers and the World Advertising Research Centre, shows that the internet has now overtaken TV advertising to become...
Thu, Oct 1 2009
I Like Browser Cookies: What Publishers and Advertisers can learn from Cookie Records
Erik Hanson - MSFT
As promised in my last post, Cookies - A History Not A Recipe , today I'm going to reveal my favorite cookies, which are -- Browser Cookies. They're different than the cookies that people eat. They're small files that publishers can use to store little bits of information on the computers...
Fri, Aug 14 2009
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